The Thrive Training Club Mission

After 6 years as a gym owner, my mission has changed.

When I opened Thrive in 2014, my mission was simple: feed my family.

As we evolved, my mission was adopted by a team and became more complex. We wanted to introduce real fitness to Aldridge/Walsall/Streetly/Great Barr. We wanted to be counterculture. We wanted to stomp out the myths around fat loss, performance and health. Our mission, for a while, was hard to iterate.

Chris Cooper of Two Brain Business put it like this:

“If you care about somebody, you have to care about their health. And if you care about their health, you have to care about the community around them.”

So we built a caring, supportive community. We planted seeds, cut back the brambles and grew in a hundred different directions. It’s been amazing. But if you ask any member of the Thrive family, “What’s Thrive?” you’ll get a different answer. So here it is, the Thrive mission, 2020 edition:

The Thrive mission is to enlarge the lives of 1,000 people in Aldridge/Walsall/Streetly/Great Barr

I care about this community. I came back here by choice after time away. I started working as a fitness trainer (remember the old Virgin Active Star City Gym? They gave me a home, way back in 2008).

When I opened my own gym, I chose the name Thrive Training Club and the slogan “to educate and inspire,” because that’s what a Training Club does. I don’t have to bring every single resident in the local community to fitness and health to succeed. Because with one degree of separation, we can change the community by enlarging the lives of 1,000 citizens. They, in turn, can ask their friends to go for a walk, or share their salad and protein for lunch. We can be the city’s catalyst for health.

Why “enlarge”? Because our brand of fitness is more than life-extending; it’s life-broadening.

I started training as something fun to do in my spare time, but that quickly changed when I could see the impact I was having over my body and my mind. A Hobby then transformed into a passion and drive to help as many people as a could.

When I opened my own gym, I chose the name Thrive, which means:

“to be successful to thrive is to grow and develop strongly.”

I also included a vibrant green colour on the colour scheme which signifies a new beginning.

At the time it seemed very fitting for my gym, given what we are trying to achieve. We want to take people who are in their 30’s 40’s 50’s and 60’s unhealthy and overweight, who are surely headed to an early grave and we want to educate them about the importance of good health, fitness and nutrition which intern would turn their life around bringing them back from severe health complication or in the worst cases an early Grave.

you’ll also live better

If you cut out processed carbs and sugar and start doing squats, deadlifts and presses, you’ll live longer. But you’ll also live better. You’ll stay independent to an older age. You’ll have strength and mobility and the will to live right up until the end—you’ll practically be your own pallbearer.

You’ll be younger for longer. And while you’re young, you’ll do more things.

You’ll Spartan Up. You’ll play more. You’ll ride your bike 100 km to raise money for people who won’t. You’ll get down on the floor with the kids, up on your feet to dance and over the walls of diabetes and depression. You will go, you will see, and you will conquer. You will live a larger life.

The Thrive mission is to enlarge the lives of 1,000 people in our Local community. What’s yours?

Inspiration provided by Chris Cooper at



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